Guest blog, written by Realtor, Justin Havre.

It's long been known that color has a psychological effect on people. The color used to decorate rooms at home and at work can affect your mood and the mood of other people. Choosing the right color for your walls is important for ensuring happiness, productivity and peaceful relationships. Whether you're painting the walls of your bedroom or decorating your commercial business, color makes a difference.

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Warm Vs. Cool

Understanding warm and cool colors is a great place to start. The warm colors are red, yellow and orange. Cool colors are blue, green and purple. Each color group incites a different emotional reaction in people. Cool colors help people find peace, put people at ease and create a relaxing atmosphere. Cool colors are commonly used in bedrooms, guest rooms and quiet parts of the house. Cool colors are also commonly used to decorate doctors offices, dentist offices and hospitals, where it is important to keep patients calm and relaxed.

Warm colors excite passion and create an atmosphere of energy, warmth and comfort. Some warm colors (like golden amber and autumn orange) can be comforting. Other warm colors (like apple red and sunny yellow) are energizing. These colors are commonly used in public areas of the home and in businesses like gyms and restaurants.

Color In the Home

At home, color can be deeply personal. Many people choose to decorate their homes in colors that are meaningful to them. Bedrooms are commonly decorated in "favorite" colors, while kitchens, dining rooms and living rooms are often painted colors to match the existing furnishings.

Some exceptions exist. Homeowners who are planning to sell their property soon often choose to paint their homes in neutral colors like gray, brown and cream. This is because neutral colors are soothing and relaxing, much like cool colors, and they have wide appeal that can satisfy a wide range of home buyers. Home sellers tend to avoid brighter, more vibrant colors because they are more likely to excite a stronger (possibly negative) reaction in buyers while also clashing with a home buyer's furniture.

Color in Businesses

When choosing a color for an office, many different variables should be considered, including:

  • What does this color say about the business?

  • How will clients perceive this color?

  • Will this color impact productivity?

  • Will this color impact mood?

In general, the most common favorite color is blue. Some people believe this natural reaction dates back to cave-man days, when blue was a symbol of good weather and easy times. Because blue is highly favored among people and because blue has a calming effect on clients, this color is commonly painted on the walls of office buildings. Businesses that employ creative professionals sometimes paint their walls green, because green is known to encourage creativity.

Color in Shops, Stores and Restaurants

In commercial businesses where customers are encouraged to shop and spend money, coloring may be different. Because warm colors energize people, these are colors commonly found in retail locations. Warm colors can also increase impulsivity, which can encourage people to spend money while they shop. In general, deep, bright warm colors can excite a more obvious emotional response, while lighter warm colors can be soothing. For this reason, a combination of these colors can be found in retail businesses.

Deciding which type of color to paint your businesses or home can be a challenge. Working with an experienced decorating professional during the painting and decorating process can help you decide which colors to paint your home or businesses.